CUPERTINO, California—April 27, 2005— Apple® today announced that it has made its award-winning line of widescreen flat panel Cinema Displays more affordable than ever by reducing the price of the 20-inch model to just $799 and the 23-inch HD model to just $1,499.  In addition, Apple’s new 2.7 GHz Power Mac® G5s and 1.67 GHz 17-inch PowerBooks now feature built-in support to directly drive Apple's groundbreaking 30-inch Cinema HD Display, saving customers hundreds of dollars.

“Apple’s Cinema Displays now start at just $799, making widescreen flat displays affordable to even more people,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Even Apple’s groundbreaking 30-inch Cinema HD Display, with its over four million pixels, is now made more affordable with standard support built into some PowerMac G5 and PowerBook configurations.”

Apple’s flat panel display line, comprising the 20-inch Cinema Display, the 23-inch Cinema HD Display and revolutionary 30-inch Cinema HD Display, is designed to work with DVI-equipped Power Mac G5 desktops, PowerBook® G4 notebooks and Windows-based computers, and offers the widescreen design (16:10 ratio) coveted by creative professionals who want access to more screen real estate.  The 30-inch Cinema HD Display has an industry-leading 2560-by-1600 pixel resolution and the 23-inch Cinema HD Display has a 1920-by-1200 pixel resolution, ideal for editing High Definition Television (HDTV) content.  The 20-inch Cinema Display professional-quality flat panel offers a 1680-by-1050 pixel resolution, more than enough space to edit full size images with plenty of room for on-screen palettes.

Two systems now feature built-in support for Apple’s breakthrough 30-inch Cinema HD Display: the new 2.7 GHz Power Mac G5 and the 1.67 GHz 17-inch PowerBook.  Users can also add support for the 30-inch Cinema HD Display as a build-to-order option on the new 2.0 GHz and 2.3 GHz Power Mac G5 systems, as well as the 1.67 GHz 15-inch PowerBook.

Apple Cinema Displays deliver the superior color performance needed to meet the rigorous standards for SWOP-certified display-based proofing systems.*  With display-based proofing systems, print professionals can approve jobs for press production onscreen without the need for hard-copy proofs, resulting in significant time and cost savings.  Apple flat panel displays provide a broad color gamut and maximum color quality using the industry’s best wide-viewing angle technology of up to 170 degrees even when viewing images off-axis.

Apple Cinema Displays feature an all aluminum design with a very thin bezel, suspended by an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. Each Cinema Display features two FireWire® 400 ports and two USB 2.0 ports, and support the Video Electronics Standards Association (VESA) mounting interface standard.

Pricing & Availability 
The 20-inch Cinema Display, 23-inch Cinema HD Display and the 30-inch Cinema HD Display are available through the Apple Store® (www.apple.com), at Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $799 (US), $1,499 (US) and $2,999 (US), respectively.  Power Mac G5 build-to-order options for the Cinema Display line include the NVIDIA GeForce 6800 Ultra DDL with 256MB DDR SDRAM for an additional $500 (US) with the 1.8 GHz, 2.0 GHz and 2.3 GHz systems and $450 (US) with the 2.7 GHz system or as a standalone kit for $599 (US) through the Apple Store (www.apple.com).

WWDC 2004, SAN FRANCISCO—June 28, 2004—Apple® today unveiled a new family of widescreen flat panel displays featuring the 30-inch Apple Cinema HD display, a professional-quality, wide-format active-matrix LCD with 2560-by-1600 pixel resolution—the largest high resolution display ever created. Rounding out the new lineup are new 23-inch and 20-inch Cinema Displays, offering creative professionals and prosumers the highest quality flat panel displays in the industry. The new displays feature dual FireWire® and dual USB 2.0 ports built into the display and use the industry standard DVI interface for a pure digital connection with Apple’s latest Power Mac® and PowerBook® systems, as well as PCs with a DVI connector. Two 30-inch Cinema Displays can be driven simultaneously from Apple’s new Power Mac line of desktop workstations, offering professional users a desktop of 8 million pixels.

“Our gorgeous new 30-inch Cinema Display is the largest desktop canvas ever created, and you can even run two of them side-by-side to get 8 million jaw-dropping pixels,” said Steve Jobs, Apple’s CEO. “Apple’s Cinema Displays have always set the bar for the industry’s highest quality displays, and our new 30-inch display is a giant leap forward for our pro customers.”

The new Apple Cinema Displays feature an all new aluminum design with a very thin bezel, suspended by an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. Each Cinema Display features two FireWire 400 ports and two USB 2.0 ports, making attachment of desktop peripherals, such as a keyboard, mouse, iPod®, iSight™, digital and still camera, hard drive, printer and scanner, even more accessible and convenient. The new displays support the Video Electronics Standards Association (VESA) mounting interface standard. Customers with the optional Cinema Display VESA Mount Adapter kit can mount their display in locations most appropriate for their work environment.

Apple’s new family of displays offers the widescreen design (16:10 ratio) coveted by creative professionals who want access to more horizontal workspace. The Apple Cinema HD 30-inch display has an unbelievable 2560-by-1600 pixel resolution and the 23-inch Apple Cinema HD display has a 1920-by-1200 pixel resolution, both capable of displaying High Definition Television (HDTV) content with room to spare. The new 20-inch Apple Cinema Display® professional-quality flat panel offers a 1680-by-1050 pixel resolution, more than enough room to edit images with all of the palettes on-screen.

Perfect for creative customers in demanding color environments, Apple flat panel displays provide maximum color quality using the industry’s best wide-viewing angle technology of up to 170 degrees even when viewing images off-axis. With a broad color gamut that stays consistent edge-to-edge, Apple flat panel displays have been certified by SWOP Incorporated as part of the ICS Remote Director product, the first display-based proofing system created to approve jobs for press production on-screen without the need for hard-copy proofs—an innovation that can result in significant time and cost savings for print professionals.

The 20-inch Cinema Display and the 23-inch Cinema HD Display are designed to work with DVI equipped Power Macs, PowerBooks and Windows-based computers. The advanced design of Apple’s breakthrough 30-inch Cinema HD Display requires the high-performance NVIDIA GeForce 6800 Ultra DDL graphics card and a Power Mac G5 professional desktop. Providing the most advanced graphics architecture available, the NVIDIA GeForce 6800 Ultra DDL graphics card offers the latest graphics programmability for on-screen cinematic realism and an astounding bandwidth throughput of up to 35.2 GB/sec to support incredibly high pixel fill rates of 6.4 billion texels a second. The first card to provide support for two high resolution dual link interfaces, the NVIDIA GeForce 6800 Ultra DDL graphics card provides two DVI connectors so that two 30-inch Cinema HD Displays can be used with the Power Mac G5 desktop, resulting in an unprecedented amount of screen workspace.